Digital Marketing, search engine optimisation, content marketing, social media marketing are terms used these days that relate to how we deal with the promotion of brands, products and services using electronic devices or the internet.
If we go back 25 years or so, this concept was relatively unheard of and slightly alien. And back then, who honestly knew that a something like a phone would become so useful, necessary – essential in fact……?!
Devices such as PCs, laptops, AND mobile phones are being used alongside other digital media and platforms nowadays to easily, seamlessly and really effectively promote and sell products and services – pretty much at the click of a button. Indeed, the use of technology in this way has pretty much become the norm now and has completely transformed the ways that most brands and businesses work when it comes to marketing.
Text messaging, instant messaging, video, apps, games, podcasts, electronic billboards, digital television and radio channels all make marketing (and therefore, selling) possible and very easy.
Furthermore, because of the array of channels and technologies available now, organisations are using this approach to their absolute benefit through being able to analyse data and trends to better understand what consumers like, what our preferences are, works for them and what does not.
And when it comes to creating campaigns and developing amazing, interesting, targeted content and strategies – it can all be done in real time.
Our programs help people to efficiently use a variety of online and offline marketing tools and systems specifically designed to deliver digital and social media marketing campaigns. So, for anyone who wants to develop their expertise in building and implementing digital campaigns to attract new customers (and of course also to build customer loyalty and retention) this would be an ideal way to do it.
Our approach usually includes project work so that learning can be directly transferred into the workplace, while feedback and support can be provided in real time too. We encourage this as, from experience, we know how well it works!
We also offer you things like a full reporting suite, regular communication with a Programme Director and various virtual learning platforms because these little things matter in generating the changes you need from your people all across the UK. Contact Bragd today to find out more.